10 years of Premam

In 2023, when I went to Kerala for the Kochi Biennale, I went to this place called Pepper House as part of the Biennale exhibition. As we entered the place, it almost seemed too familiar. Of course, I had never been to this place before (I checked with my parents), and yet somehow I knew this place existed in my mind. After much brain-wracking and a little investigation, I had my Eureka moment and realized that this was the place where Premam was shot. The bakery that Nivin Pauly owns in Fort Kochi in the third act of the movie was situated here. Excitedly, when I narrated this incident to my friend, he called me a fool for knowing so much about a random movie. But Premam wasn't just a random movie. It was so much more than that. . Premam completed 10 years since its release yesterday, and remembering its dialogues, songs — yes, even the cafĂ© Nivin Pauly owned — is just a testament to how much Premam influenced an entire generation. For a movie that had no ...